The mile that hurts the most

Aug 07, 2017

The Network is dead! Long live the Network! In our ever-evolving world of web, mobile, IoT applications and systems deployed in the cloud or on-premise – latency is still present as a problem that needs solving. Latency essentially boils down to how responsive a service is (the delay) to you as an end user/business during any and all transactions – big and small.

We solved the bandwidth problem years ago, however latency still plagues many businesses especially when it comes to their consumers – think about how many times you’ve blamed an organisations product for how poorly it performed – this is typically not a bandwidth issue, most of the time it is latency.

The medium in which you and your services are connected can range from fibre and 3G/4G to radio and satellite, depending on where you are and how you deliver your services. Fiber delivers the most bandwidth and smallest latency through to satellite which can still deliver high bandwidth, however, is plagued by latency.

One way to address latency is to move your services closer to your customers (closer to the edge) rather than host in a specific Data Center or Cloud, such as AWS or Azure, and expect your customers to put up with the latency. Public Cloud services don’t solve the latency problem yet, but they have many other benefits like auto-scaling, automatic recovery, load balancing and content delivery networks (CDN).

CDNs help latency by caching media objects like video and image files. However, these are static objects and not transactional data – where you send a request and need a response from the processing system.

Latency is an important factor to consider when designing your application and systems – Relational Databases (RDS) are not always the quickest method to process transactions and the storage method you use such as RDS, Non-Relational Databases like MongoDB and MariaDB, flat files or a mixture of these can make a big difference in how your application performs.

As one of our customers said - bandwidth is cheap, latency is priceless. Your application needs to be tailored to your target market. If it’s only your business users, then sometimes latency can be acceptable, however, if it’s consumers that pay for your services – these days they will not put up with high latency as most likely there is a competitor offering a service that is faster.

For more information on how Viadex can help you please contact



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Client Testimonials

One of the worlds leading online gaming software providers has been a very happy client since 2002:

  • Why have you chosen to work with Viadex?

    Initially it was simply a matter of supply needs; it was convenient. Over the years the relationship has shifted from one-off purchase and supply, to a mutually beneficial partnership. I continue to invest in the relationship with Viadex because it offers a lot of advantages to me as Head of IT for a global business. These advantages include but are not limited to having an advocate working for us in discussions with vendors, having someone to make contact with vendors and either arrange proof of concept engagements or provide some background and advise relating to the vendor.

  • What are the primary benefits and/or results Viadex brings to your organisation?

    Viadex understands our business, Viadex recognises that we are a global business requiring supply to many locations, invoicing to varied entitles and that we exist in a market where there are real advantages in terms of getting to market quickly and as a result we have high expectations when it comes to logistics turnaround times.

    The Viadex account team takes time to visit our IT team and understand our project roadmap which enables them to align to our needs, as well as to offer potential solutions to address on-going challenges. Viadex recognizes the high level of technical skill in our organisation and helps us connect with the appropriate calibre of representatives from various vendors.

    Viadex assists with managing our support relationships with vendors, and taking the above into account they also help us bypass the lower levels of support and obtain quality support levels.

    Viadex advises us of how best to handle vendors, how to maximise value in our engagements and how to achieve the best return on our investments by considering alternative vendors, taking note of the timing of our purchases and optimally structuring our investment.

  • What is the process of working with Viadex like?

    Viadex has a friendly, open engagement with us. Viadex invests in face time with multiple touch-points to provide a service across the IT spectrum. The relationship is professionally owned by an account executive who is assisted by a technical team and a procurement team. The friendly and generally informal engagements suit my style; however Viadex has a professional and formal image for the times when it is appropriate. Viadex strives to respond to mails with minimal delay and is always available to take a call.

  • Why would you recommend Viadex?

    As Head of IT I appreciate not having to sweat over the details of procurement and vendor management. I am enabled to focus on delivering the business solution knowing that I can rely on Viadex to represent our best interests in commercial discussions. Viadex presents their proposed solution for review after doing the legwork. I enjoy working with the Viadex team, I have learnt a lot from them and I believe they have learnt from us too. It is a true partner relationship.