GLOBAL VIRTUAL INFRASTRUCTURE AND DEPLOYMENT EXPERTS

Proximity
 

Proximity Marketing

Provide accessibility and Deliver customer Interaction

We work in close partnership with a variety of hardware and technology vendors to ensure delivering a solution that is best for you.

Our cutting edge WiFi Sensors for analytics already have integrated beacons and our WiFi partners offer access points with or without beacons.

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About Viadex Discover

Viadex have the right balance of technical expertise and industry knowledge. With a number of challenges and objectives with deployment, our WiFi and Beacon solutions simplify how you source, evaluate, configure and make your technology work for you.

We will help you identify opportunity for social media engagement, geo-fencing personalisation and customer cloud-based analytics. Our solutions can be tailored to function across a variety of venue types and business objectives.

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WiFi

On As expectations for free guest WiFi have become the norm, how can you provide a simple and secure service while achieving more engagement, insight and analytics?

Offer free, friendly and safe WiFi for your customers and real-time marketing analytics for you.

WiFi can become part of a branded omni-channel customer experience that complements your engagement strategy.

 

 

As your trusted technology partner, will work with your IT team to integrate solutions that tie in with your existing infrastructure or we are able to advise you on the most appropriate tech if you are in the process of looking to upgrade. All of our guest WiFi solutions work with most existing internet service providers, meaning that you are able to implement WiFi marketing in a very short space of time.

  • Full WiFi Deployment and refreshes
  • Plug and Play Guest WiFi solutions to enhance existing WiFi infrastructure
  • WiFi Analytics
  • Wifi Marketing, including microsites, portals and insight questions
  • Segmentation of Unique visitors tied in to your CRM
  • Social Wifi
  • Global personalisation
  • Secure and legally compliant
  • WiFi Analytics
  • Wifi Marketing, including microsites, portals and insight questions
  • Segmentation of Unique visitors tied in to your CRM
  • Social Wifi
  • Global personalisation
  • Secure and legally compliant
  • Full and managed service for clients who do not wish to deploy the technology themselves or an aligned technical lead to assist you with scoping and deployment.
 

BEACONS 

Put simply, a beacon is any device that transmits a signal which allows another device to determine its proximity to the broadcaster. They are small BLE transmitters with signals that can be detected by a user’s smart phone or device.

In a retail environment, a beacon lets a customer’s app determine that it’s close to the perfumery counter. Beacons directly influence sales and engagement by using specific messages within a virtual perimeter.

The beacon doesn’t transmit content or monitor devices in its proximity, it simply transmits a signal that lets a user’s phone or device figure out what its proximity is to the beacon. The content (a digital coupon, an attractive offer for example) is delivered separately to the user’s app based on their proximity or App preferences (customers have to opt in to receive content via the phone when in proximity to a beacon). This enables your customers to receive relevant content in the right physical space, at the right time.

Trigger a message to an opt-in customer and better support your engagement strategy. Welcome your visitors, share information and inform them of special offers.

 
  • Fully integrated deployment and a flexible management platform
  • Defined Beacon requirements analysis, proof of concept and evaluation
  • Proximity marketing campaigns are aligned with existing applications and infrastructure
  • Analysis and monitoring of how your digital technology is enhancing the customer journey
 

SERVICES

  • We are able to offer our clients beacons imbedded in a WiFi Sensor or straight forward beacons that can be placed in a location of your choice.
  • We predominantly work with USB beacons eradicating the worry of battery life and also tying in your beacon fleet to a universal cloud dashboard.
  • Our analytics partners are also able to work with most beacons, so if you already have beacons deployed we can work with you to incorporate these into our solutions.
  • Our technical resource means that we are able to deliver fully configured beacons and floor location maps tied in to an easy to use Dashboard.
  • We can fully deploy the beacons throughout your estate if you are unable to deploy yourself.
  • Tie in with your loyalty App with our SDK
 
 

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Client Testimonials

One of the worlds leading online gaming software providers has been a very happy client since 2002:

  • Why have you chosen to work with Viadex?

    Initially it was simply a matter of supply needs; it was convenient. Over the years the relationship has shifted from one-off purchase and supply, to a mutually beneficial partnership. I continue to invest in the relationship with Viadex because it offers a lot of advantages to me as Head of IT for a global business. These advantages include but are not limited to having an advocate working for us in discussions with vendors, having someone to make contact with vendors and either arrange proof of concept engagements or provide some background and advise relating to the vendor.

  • What are the primary benefits and/or results Viadex brings to your organisation?

    Viadex understands our business, Viadex recognises that we are a global business requiring supply to many locations, invoicing to varied entitles and that we exist in a market where there are real advantages in terms of getting to market quickly and as a result we have high expectations when it comes to logistics turnaround times.

    The Viadex account team takes time to visit our IT team and understand our project roadmap which enables them to align to our needs, as well as to offer potential solutions to address on-going challenges. Viadex recognizes the high level of technical skill in our organisation and helps us connect with the appropriate calibre of representatives from various vendors.

    Viadex assists with managing our support relationships with vendors, and taking the above into account they also help us bypass the lower levels of support and obtain quality support levels.

    Viadex advises us of how best to handle vendors, how to maximise value in our engagements and how to achieve the best return on our investments by considering alternative vendors, taking note of the timing of our purchases and optimally structuring our investment.

  • What is the process of working with Viadex like?

    Viadex has a friendly, open engagement with us. Viadex invests in face time with multiple touch-points to provide a service across the IT spectrum. The relationship is professionally owned by an account executive who is assisted by a technical team and a procurement team. The friendly and generally informal engagements suit my style; however Viadex has a professional and formal image for the times when it is appropriate. Viadex strives to respond to mails with minimal delay and is always available to take a call.

  • Why would you recommend Viadex?

    As Head of IT I appreciate not having to sweat over the details of procurement and vendor management. I am enabled to focus on delivering the business solution knowing that I can rely on Viadex to represent our best interests in commercial discussions. Viadex presents their proposed solution for review after doing the legwork. I enjoy working with the Viadex team, I have learnt a lot from them and I believe they have learnt from us too. It is a true partner relationship.